Tech News: Redrock And Pop Experiential, ETL And ILEA Alliances; Stova Debut; 6 Connex New Mobile Event App – TSNN Trade Show News

Tech News: Redrock and Pop Experiential, ETL and ILEA Alliances; Stova Debut; 6 Connex New Mobile Event App

Redrock Entertainment and POP Experiential

Event production company Redrock Entertainment and creative experience agency POP Experiential (POP | X) announced a new alliance to bring award-winning teams of creators and producers to the experiential marketplace, creating a broader offering to existing and prospective clients.

Together, the two teams will deliver tech-forward solutions for B2B and B2C experiences and events—in-person, virtual and hybrid. 

Redrock delivers acclaimed large-scale productions, producing high-profile events including Stranger Things Drive-Into Experience, Riot Game’s Arcane world premiere and Billboard’s Women in Music. Women-owned POP | X was founded during the pandemic and recruited top talent across a variety of event and experiential disciplines. The team produced more than 100 strategic engagements in a little over a year for clients including BMC Software, Dell Technologies and Penn Medicine.

The two entities are now able to leverage their individual strengths to come together with a unique and refreshing approach to diverse projects.

“This enables us to more deeply engage with our current and prospective partners, delivering not only large initiatives but on more targeted and focused B2B strategies,” said Ford Englerth, president of Redrock Entertainment, adding that his company strives to always bring more to its clients and partners.  

According to Margaret Launzel-Pennes, CEO of POP | X, her company’s expertise and recent experience with hybrid events is a win-win for the collaboration.

“Our expertise in the corporate experiential space and our recent experience in the hybrid arena give us a unique understanding of what is critical to engagement, in all its forms, in the future,” Launzel-Pennes said. “There are tremendous opportunities that will come out of that for both of our client bases.”

About Redrock Entertainment and POP | X

With over 30 years of experience producing events, Redrock is known for bringing award-winning ideas and execution to life. 

POP | X embraces disruptive innovation and employs a strategy-led approach to creating deliberate and meaningful human connections between organizations and their audiences through events, experiences and engagements – all with a focus on refreshing and inventive solutions in a time of industry “(r)evolution.” 

Stova

Meeting Play + Aventri, two leading event tech companies that merged in January and acquired eventcore, providing customized event registration tools, in June, rebranded with the new name Stova.

Designed to be the most comprehensive platform in the industry for delivering exceptional experiences for clients with the consolidation of three major event technology pioneers, Stova, is born from the phrase “standing ovation.”

The new branding is rooted in the heritage, technology and people of the three iconic brands, which have made the company and its portfolio what it is today.

As the organization continues to look ahead, creating a strong, unified brand in the marketplace is essential while ensuring the new identity matches the innovative technology firm the company has become, a true one-stop-shop for our clients’ event technology needs, according to Eric Lochner, CEO of Stova.

“For over a decade, our three unique brands have offered innovative products and technologies to help companies deliver highly impactful events,” Lochner said. “We have immense pride in the consolidated entity we have created, and we’ve only just begun. We are deeply connected to our clients’ event landscape and will continue to invest in and build event technology solutions that consistently meet our clients’ changing needs to deliver epic events every time.”

A sophisticated platform built for the new event ecosystem, Stova is an all-in-one event technology solution that partners with visionary brands to bring their individual goals, ideas and experiences to life with award-winning, end-to-end technology and technology-enabled services.

Event Tech Live and ILEA

Event Tech Live (ETL) and the International Live Events Association (ILEA) are teaming up for ETL’s annual shows in London and Las Vegas.

The partnership is designed to bring the shows’ message to ILEA’s global community of event professionals whose skills, expertise and experience power some of the most influential live events around the world.

The ILEA community is centered on celebrating all aspects of live event production and management, enabling members to deliver the very best work to their clients through collaboration, thought leadership and idea sharing.

At ETL London and ETL Las Vegas, the ILEA team, represented by Cecilia Lavin, regional vice president EMEA at ILEA and sales director at InEvent, will host panel sessions alongside industry experts with the first session titled, “How Has Our Event Tech Buying Behavior Changed and What Does the Future Look Like?” at ETL London.  

“ILEA is excited to partner with Event Tech Live as we collectively strive to bring high quality education and network-building opportunities to event profs around the world,” said Dustin Westling, president of ILEA and managing partner at OneWest Event Design. “We know the last decade has been an exciting period of advancement in the world of event tech—virtually, in person and everything in between—and our members are keen to learn, grow and evolve just as rapidly. Bringing ILEA and Event Tech Live closer together will support them in doing just that.”

According to Adam Parry, co-founder of ETL, the partnership is a win-win for both entities, as there are great synergies in their missions to educate, inspire and evoke idea sharing and networking within the global event community.

“ETL is of course focused on the tech elements of virtual, in-person and hybrid events, encouraging event profs to share their experiences and work confidently with event tech to enhance their offering,” Parry said.

To register for ETL London, scheduled for Nov. 16-17 at ExCeL, London, go here. To pre-register for ETL Las Vegas, scheduled for April 26-27, 2023, go here.

6Connex

6Connex, a leading provider of in-person, virtual and hybrid events, launched Eventory Check-In, an addition to a suite of mobile event applications, which allows event organizers to seamlessly manage event check-in by scanning an attendee’s ticket, QR code or registration information. 

The app is one of four applications that support the Eventory event management platform, all of which are designed to provide greater management options for event organizers and better experiences for event attendees.

“Event applications are powerful management and engagement tools that are no longer a ‘nice to have’ for event organizers,” said Luiz Martins, chief marketing officer at 6Connex. “Onsite, these apps allow event organizers to manage and respond to participants in real time. The apps also generate all the necessary data for organizers to make informed decisions both at their events and when planning future events.” 

Additional mobile applications offered by 6Connex include: 

•  Eventory app, which allows event participants to access event information more easily and to manage their experience. It allows attendees to create personalized schedules, network with peers, request information from exhibitors and sponsors.
•  Eventory Operator app, designed to provide conference planners with immediate access to crucial information, including a dashboard, via their mobile phones while at their events. 
•  Eventory Scanner, which allows organizers, exhibitors, speakers and others to both access and provide information to all those attending an event. At the same time, the QR codes allow organizers, partners and exhibitors to collect data in a way that is encrypted and in accordance with GDPR.  

Eventory Event Management Platform

6Connex’s Eventory event management platform is an end-to-end software designed for organizers to seamlessly market, manage and measure events. The platform streamlines end-to-end event planning workflows and organizes event data.

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