New Report Finds Gen Z Loves Tech, Gaming, Snacks, And Shein – Morning Brew

Become smarter in just 5 minutes

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.

Kids these days are still obsessed with YouTube, even if they aren’t exclusively using it to binge 10 hours of Smosh videos. The video platform is Gen Z’s No. 1 brand, according to a new report from Morning Consult.

Back in our day, we had to Ask Jeeves uphill both ways. After YouTube, Gen Z favored tech behemoths Google, Netflix, and Amazon. And growing young adults need snacks for all that google searching: Half of the top 40 most popular Gen Z brands were food and beverage companies, more specifically junk food. M&Ms ranked the highest at No. 5, followed by Doritos (8), KitKat (9), Oreo (10), and the only appropriate drink to wash it all down at No. 11: Gatorade.

Some other highlights that might help you connect with your coworker who keeps calling you “mid”:

• A brand’s favorability score was determined by asking participants if they had either a “somewhat” or “very” favorable opinion on each brand. No shock here, but Gen Z’s average favorability rating over all brands was 27%, lower than 33% of all participants and 36% of millennials.
• And more Gen Zers saw fast fashion giant Shein favorably (44%) compared to all adults in the survey (22%).—MM

from
https://dentoncountynewsonline.com/new-report-finds-gen-z-loves-tech-gaming-snacks-and-shein-morning-brew/